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Home › 7. Marketing, Content & Social Media for Small Business › Build an Ad Copy Generator for Facebook/Instagram

Build an Ad Copy Generator for Facebook/Instagram

7. Marketing, Content & Social Media for Small Business ⏱ 20 minutes min 📊 Intermediate

Objective

Write multiple versions of short, scroll-stopping ad copy for social media ads.

Materials Needed

  • AI chat tool
  • A product, service, or promotion to advertise

Step-by-Step Instructions

  1. 1

    Describe what you're advertising and your target audience.

  2. 2

    Prompt: 'Write 3 versions of Facebook/Instagram ad copy for this, each under 125 characters, with a different angle (urgency, benefit, curiosity).'

  3. 3

    Ask the AI to write a matching headline (under 40 characters) for each version.

  4. 4

    Discuss which version the class thinks would perform best, and why.

  5. 5

    Save all 3 versions to test against each other if running real ads.

Instructor TipMention that testing multiple ad versions ('A/B testing') is a standard, low-cost way small businesses learn what resonates.
TakeawayWriting 3 quick variations costs nothing and often reveals which message truly resonates with your audience.

Tools Used

  • ChatGPT
  • Claude.ai