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Home › 7. Marketing, Content & Social Media for Small Business › Design a Simple Website Copy Outline (Homepage/About)

Design a Simple Website Copy Outline (Homepage/About)

7. Marketing, Content & Social Media for Small Business ⏱ 25 minutes min 📊 Intermediate

Objective

Draft the core text content for a small business homepage and About page.

Materials Needed

  • AI chat tool
  • Business description and a few facts about its story

Step-by-Step Instructions

  1. 1

    Describe your business, what makes it different, and a bit of its origin story.

  2. 2

    Prompt: 'Write homepage copy including a headline, subheadline, 3 benefit statements, and a call to action.'

  3. 3

    Prompt: 'Now write an About page telling the business story in a warm, authentic tone.'

  4. 4

    Ask the AI to suggest one strong customer testimonial placement on the homepage.

  5. 5

    Save both drafts to hand off to a web builder or use with a DIY site builder.

Instructor TipThis pairs directly with the Simple Personal Website tutorial in the Automation module — mention the connection.
TakeawayClear, benefit-driven homepage copy is often the single biggest lever for turning website visitors into customers.

Tools Used

  • ChatGPT
  • Claude.ai