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Home › 7. Marketing, Content & Social Media for Small Business › Build a Google Business Profile Optimization Checklist

Build a Google Business Profile Optimization Checklist

7. Marketing, Content & Social Media for Small Business ⏱ 20 minutes min 📊 Beginner

Objective

Improve a business's visibility on Google Search and Maps through profile optimization.

Materials Needed

  • AI chat tool
  • Access to your Google Business Profile, if you have one

Step-by-Step Instructions

  1. 1

    Describe your business type and location (or bring up your actual Google Business Profile).

  2. 2

    Prompt: 'Create a checklist for fully optimizing a Google Business Profile, including categories, description, photos, and posts.'

  3. 3

    Ask the AI to write a compelling business description under 750 characters.

  4. 4

    Ask for 3 ideas for Google Posts you could publish this week.

  5. 5

    Ask for a short, friendly message to request reviews from happy customers.

Instructor TipIf possible, project a real (or example) Google Business Profile and walk through improving it live.
TakeawayAn optimized Google Business Profile is one of the highest-ROI, completely free marketing tools available to local businesses.

Tools Used

  • ChatGPT
  • Claude.ai