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Home › 7. Marketing, Content & Social Media for Small Business › Write a Press Release for a Local Business Launch

Write a Press Release for a Local Business Launch

7. Marketing, Content & Social Media for Small Business ⏱ 25 minutes min 📊 Intermediate

Objective

Draft a properly formatted press release to announce a business opening, milestone, or event.

Materials Needed

  • AI chat tool
  • Key facts: who, what, when, where, why

Step-by-Step Instructions

  1. 1

    Gather the key facts: what's being announced, when, where, and why it matters.

  2. 2

    Prompt: 'Write a press release in standard format announcing this, including a headline, dateline, quote, and boilerplate.'

  3. 3

    Ask the AI to write a compelling, quotable sentence attributed to you as the owner.

  4. 4

    Ask for a shortened version suitable for a local newspaper email pitch.

  5. 5

    Save both versions for outreach to local media.

Instructor TipExplain the standard press release format briefly (headline, dateline, body, boilerplate, contact info) since it's likely unfamiliar.
TakeawayA properly formatted press release makes it far easier for a busy local reporter to say yes to covering your story.

Tools Used

  • ChatGPT
  • Claude.ai