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Home › 7. Marketing, Content & Social Media for Small Business › Build a Simple Brand Voice & Style Guide

Build a Simple Brand Voice & Style Guide

7. Marketing, Content & Social Media for Small Business ⏱ 25 minutes min 📊 Intermediate

Objective

Define a consistent tone and style for all business communications, then save it for future AI prompts.

Materials Needed

  • AI chat tool
  • 3-5 examples of past business writing (posts, emails, website copy)

Step-by-Step Instructions

  1. 1

    Paste 2-3 examples of writing you've done for your business (a post, an email, website text).

  2. 2

    Prompt: 'Based on these examples, describe my brand voice in 5 adjectives and summarize my writing style.'

  3. 3

    Ask the AI to write a short brand voice guide: tone, words to use, words to avoid, and one example sentence.

  4. 4

    Test it by asking the AI to write a new post 'in this brand voice.'

  5. 5

    Save the guide to paste into future prompts for consistent results.

Instructor TipThis tutorial pays off repeatedly — once saved, students can paste this guide into every future content prompt.
TakeawayA written brand voice guide keeps every piece of content sounding consistently like you, even months apart.

Tools Used

  • ChatGPT
  • Claude.ai