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Home › 7. Marketing, Content & Social Media for Small Business › Design a Referral Program Outline

Design a Referral Program Outline

7. Marketing, Content & Social Media for Small Business ⏱ 20 minutes min 📊 Beginner

Objective

Design a simple referral incentive program to turn happy customers into a marketing channel.

Materials Needed

  • AI chat tool
  • Rough idea of what reward you could offer

Step-by-Step Instructions

  1. 1

    Describe your business and what kind of reward you could realistically offer (discount, free item, cash).

  2. 2

    Prompt: 'Design a simple referral program: what the referrer gets, what the new customer gets, and how to track it.'

  3. 3

    Ask the AI to write a short announcement message to introduce the program to existing customers.

  4. 4

    Ask for one low-tech way to track referrals without special software.

  5. 5

    Save the plan and announcement for rollout.

Instructor TipKeep the tracking method genuinely low-tech (a shared spreadsheet or simple code word) so it's realistic for a solo owner.
TakeawayReferral programs turn your best customers into an unpaid, high-trust sales team.

Tools Used

  • ChatGPT
  • Claude.ai